Astra · The AI operating layer for franchise growth

The AI operating layer for franchise growth

Open locations faster.

Lift the ones that are slipping.

Without scaling the ops team.

Astra is the AI operating layer inside Delightree. It detects what's slipping, drafts the next action, and follows through until the outcome lands. AI does the chasing. Humans stay in control.

Apply for Early Access → Watch Astra work

Detect

Diagnose

Draft

Approve

Follow through

Scanning…

COI overdue

Denver · 12 days

GM training

42% complete

Audit repeat

4 locations

POS variance

Spokane refund 6.2%

Pattern found

Q2 audit standard 7.3

Failed at 4 locations same week

Root cause

2023 training references old spec

System fix recommended

Draft ready

To: GM, Denver #07

COI follow-up

Hi - flagging that the COI is now 12 days overdue. Can you confirm where this sits today?

3 drafts ready

Awaiting approval

Landlord follow-up

GM training reminder

Equipment quote task

Approve

Edit

Loop closed

Sent · 3:42 PM

Re-checks in

72 hours

COI cleared

Predicted open back on Jun 15

paused · hover off to resume

Step 1 of 5

DETECT

Astra found 7 signals

COI overdue · Denver · 12 days
GM training · 42% complete
Audit repeat · 4 locations

Open faster

Compress launch cycles between insight and action.

Recover low performers

Move at-risk locations back to healthy.

Protect standards

Catch drift before the audit finds it.

Scale without headcount

One FBC covers more territory.

The gap

Insight is solved. Action isn't.

Your franchise system already has the data. What it does not have is the right action, at the right location, with the right follow-up.

Insight is solved

Health dashboards

18 locations

Sales reports

Rolled up to HQ

POS exports

Daily transactions

Audit results

Q2 cycle complete

Customer reviews

Across all channels

All here. Sitting.

The handoff breaks here

Astra acts

Coaching brief drafted

For Mia · Arlington Heights

Recovery plan routed

FBC approval pending

Audit fix queued

SOP + training refresh

Follow-up scheduled

Re-checks in 72h

Loop closed

Outcome confirmed

All landing. With your approval.

Astra closes the gap between knowing and doing.

The promise

Five outcomes. One operating layer.

Each one is a P&L line, not a productivity claim.

Open locations faster.

Compress the lag between blocker and follow-up.

Astra drafted

Landlord follow-up
GM training reminder
72h check-in

Open them predictably.

Targets become commitments. Outliers caught early.

Astra flagged

8% slower than median
Target marked outlier
Predicted open updated

Lift low performers.

Move at-risk franchisees back to healthy.

Astra drafted

Coaching brief for FBC
Corrective task for GM
14-day follow-up

Protect brand standards.

Treat the system, not the location.

Astra drafted

SOP clarification
Training refresh
30-day re-audit

Scale without headcount.

Astra does the chasing. Your team decides.

For each FBC

Brief auto-prepped
Pre-read sent
0 hours of manual prep

Infrastructure Built inside Delightree

Astra lives where the work already happens.

Astra isn't a new tool to roll out. It isn't another login. It's the AI operating layer inside the system your franchisees, GMs, and FBCs already use every day.

Astra respects the same roles, locations, and permissions already configured in Delightree. Six years of franchise operating context. This is the moat generic AI tools can't cross.

Plain language. One screen a day. Three things, not 83.
Built for operators, not analysts.
Works whether or not anyone opens a new tab.

3 things need your attention

Scanned 18 locations · 83 updates · 6 meetings

Denver #07 will open 11 days late

COI · Equipment quote · GM training 42%

Mia's portfolio is slipping

Arlington at risk · Manhattan watch

83 notifications became 6 decisions

3 need you today, 3 are FYI

Astra Skill Launch Radar

Open faster. Open predictably.

Astra watches every opening plan: tasks, documents, quotes, training, dependencies. It predicts when the date will move, names the blockers, drafts the follow-ups, and checks back until the location is open. Speed is overrated. Predictability is the job. Every day a location opens late is delayed revenue, delayed royalties, and more HQ chasing.

Predicts the open date from real cycle times
Calls out outlier targets before they become misses
Drafts the follow-ups your team approves

Launch Radar · Denver #07

Predicted to open 11 days late Outlier

Target

Jun 15

Predicted

Jun 26

Risk vs portfolio median+8%

Astra drafted 3 actions

Landlord follow-up for COI
GM training reminder
Equipment quote escalation

Approve plan

Edit

Astra Skill Health & Diagnostics

Move low performers before the gap goes chronic.

Astra watches every location's health: training, tasks, audits, reviews, conversion, refunds, engagement. The moment a location moves from Healthy to Watch, it builds the recovery plan and routes it to the FBC who owns it. Astra doesn't just flag low performers. It drafts the recovery plan.

Flags health score drops within 24 hours
Learns which interventions actually move locations back
Routes recovery plans to the right FBC, ready for approval

Mia Anderson · 6 locations

30d

Arlington HeightsConversion -7pts · 2 audit repeats

Watch ↓ 9

ManhattanTask completion 54%

Watch ↓ 9

BrooklynReviews stable, refunds healthy

Healthy +2

QueensTraining compliance 91%

Healthy +5

BronxPace match · target on track

Healthy ±0

Astra drafted: Coaching brief, corrective task for Arlington GM, 14-day follow-up. Routed to Mia.

Astra Skill Growth Briefs

Every FBC walks in with the plan, not just the notes.

Your FBC walks into the 1:1 with the brief Astra wrote. What changed, what's overdue, which locations need attention, recommended coaching moves with sources, action plan ready for approval. Every FBC conversation becomes a recovery plan.

Pulls from calls, notes, emails, location metrics
Sends a pre-read to the franchisee before the meeting
Logs commitments and tracks them automatically

Mia Anderson · Apr 22 · 10:00

Brief

10:00

Bi-weekly 1:1 with Mia Anderson Brief ready · tap

6 locations · 3 open commitments from Apr 8

Open with Arlington Heights drift · 7-point conversion drop

Confirm Manhattan task completion path · 54% → 80%

Close 3 open commitments from Apr 8 1:1

Coach upsell training pace · top quartile playbook

Recommended actions

1 for the meeting · 2 for follow-up

Astra: Pre-read sent to Mia 24h before. Brief attached to your calendar invite.

Astra Skill Brand Standards

Catch drift before the audit finds it.

Repeat audit failures are almost never a location problem. They're a system problem: a confusing SOP, a missing piece of training, a misread brand standard. Astra finds the pattern across your network and routes the fix to the right place. Treat the system, not the location.

Detects repeating audit failures across locations
Surfaces the root cause in your SOP or training
Drafts the system-level fix, awaits Compliance Lead

Brand standard 7.3

Q2 audit

Denver

Failed

Austin

Failed

Tampa

Failed

Phoenix

Failed

Pattern found

Training module last updated 2023 references the old packaging spec. Same failure mode across 4 locations.

Astra drafted: SOP clarification, training refresh, manager note, 30-day re-audit trigger. Awaiting Compliance Lead.

Astra Skill Daily Radar

Every morning, three decisions.

Not 83 notifications. Three priorities, each with the evidence already attached. Astra has done the reading before you open your laptop.

Scans every signal across every location nightly
Compresses 83 notifications into 6 decisions
Delivers to email or Slack at 8 AM each day

notifications

↓ compressing

decisions

↓ prioritizing

need attention

Daily Radar · 8:14 AM

3 priorities

Good morning. I scanned 18 locations and 83 updates.
3 things need your attention today.

Denver #07 will open 11 days late

COI · Equipment quote · GM training 42%

Mia's portfolio is slipping

Arlington at risk · Manhattan watch

83 notifications became 6 decisions

3 need you today, 3 are FYI

Astra Skill Ask Astra

The answers your reports can't keep up with.

Ask anything across your network. Locations, launches, franchisees, tasks, training, audits, reviews, SOPs. Astra answers with the data, the source, and the next action. Decisions, not dashboards.

Natural language across all connected data
Every answer cites its source
Suggests the next action you'd take

Ask Astra

Try one →

TMWhich suburban locations have rent above $20/sqft, and how are their sales?

Four of your eight suburban locations have rent above $20/sqft. Three are in the bottom quartile of 90-day sales. Most exposed: Spokane (rent $24/sqft, sales -18% vs plan).

Lease registryPOS · 90dNetwork benchmarks

The trust unlock

Astra acts. You approve.

Every email, task, and message gets your team's sign-off. Nothing sends, assigns, or escalates without approval.

01 · DRAFT

Astra drafts.

The follow-up email. The corrective task. The recovery plan. The audit clarification.

Landlord follow-up email

GM training reminder

Equipment quote task

02 · DECIDE

You decide.

Edit anything. Skip anything. Astra reasons in your context, not against it.

Approve plan

or edit · or reject

03 · FOLLOW THROUGH

Astra follows through.

Re-checks the action. Reopens the case if it didn't land. Closes the loop only when the outcome does.

Awaiting your approval

Re-checks at 72h

What if Astra gets a draft wrong? It doesn't send, assign, or escalate until your team approves.

Early Access · Limited cohort

Build your first Astra Skills before general availability.

Open to a small group of franchise brands ready to put AI into live operating workflows.

8-week deployment

We map your workflow, connect the data, configure your first Astra Skills.

Custom Skills, co-built

We build the Skills specific to your brand. They live in your workspace and compound over time.

Preferred pricing

Lock in beta-cohort pricing for two years before general availability.

Roadmap input

Help decide which Astra Skills get built next. Optional joint launch support.

Apply for Early Access

We respond within two business days. If we don't think we're the right fit, we'll tell you that too.

FAQ

The questions everyone asks.

Astra is built on franchise operating context: launch plans, audits, training, franchisee health, POS, and Delightree's existing workflows. Generic AI tools can summarize a meeting. Astra opens locations faster, lifts low performers, and catches brand drift, because it has access to the operating layer where that work actually happens.

Yes. Astra is the AI layer inside Delightree. Existing Delightree customers can turn Astra on through Early Access. New customers come in together.

Astra is designed to respect Delightree's existing permission model and customer data boundaries. Customer-specific data is not used to train shared models. During Early Access, we define exactly which data sources Astra can access for each approved Skill, and your team controls scope.

It doesn't send. Every email, task, message, or escalation requires your team's approval. Astra drafts. Your team decides.

Both. There's a franchisor view for HQ and an Owner Copilot for each franchisee. They share data, but the lens is different.

Early Access brands receive preferred pricing for two years. Pricing is shared after qualification and depends on selected Skills, data scope, and rollout size.

Open faster. Recover sooner. Follow through automatically.

ASTRA

Your franchise system, finally following through.

Apply for Early Access →

Or watch Astra work