The AI operating layer for franchise growth
Open faster.
Catch risks earlier.
Follow through automatically.

Astra turns franchise signals into approved actions inside Delightree. It catches launch risks, slipping locations, and brand drift, then drafts what your team should do next.

AI does the chasing. Humans stay in control.

ASTRA · DAILY RADAR 8:14 AM Live
Astra found 3 things that need attention.
P1
Denver #07 will open 11 days late
COI overdue · Equipment quote missing · GM training 42%
P2
Arlington Heights moved to At Risk
Conversion down 7 pts · 2 audit repeats
P3
Brand standard 7.3 failed across 4 locations
Same issue · Same training gap
Astra drafted 6 actions
Loop closed. Re-check scheduled in 72 hours.
01
Open faster
Compress launch cycles between insight and action.
02
Recover low performers
Move at-risk locations back to healthy.
03
Protect standards
Catch drift before the audit finds it.
04
Scale without headcount
One FBC covers more territory.
Trusted by 150+ franchise brands.
Across launches, training, tasks, audits, SOPs, and frontline execution.
The Picklr Solidcore Slick City Bodybar IV Nutrition Fivestar JETSET NewMom Bosch East Coast Wings
How it works

Astra closes the operating loop.

Five steps. Continuously. On the signals your franchise already produces.

01 Detect
Scanning · 18 locations
COI overdue · Denver
GM training · 42%
Audit repeat · 4 locs
POS variance · Spokane

Reads connected signals across launches, tasks, audits, reviews, POS, schedules.

02 Diagnose
Pattern found
4 locations · same root cause

Connects signals across locations and surfaces what is actually causing the drift.

03 Draft
Draft · COI follow-up
To: GM, Denver #07
3 drafts ready

Prepares the email, the task, the escalation, the follow-up reminder.

04 Approve
Awaiting approval
Landlord follow-up
GM training reminder
Equipment quote task
Approve
Edit

Your team reviews, edits, or rejects. Nothing runs until you decide.

05 Follow through
Loop closed
COI cleared
Sent · 3:42 PM
Re-checked at 72h
Predicted open · Jun 15

Checks back. Reopens the case if it didn't land. Closes the loop only when the outcome does.

Loop runs continuously. Closes only when the outcome lands.
The gap

Insight is solved. Action isn't.

Insights don't open locations. Action does.
Insights don't catch drift. Action does.
Insights don't follow up. Action does.
Astra is the action.

Insight only
Status alert
Texas region · Labor cost flagged
+14%
vs network median
14
locations affected
--
root cause
Spend tracked weekly
No coaching note attached
No follow-up scheduled
Sitting in your dashboard. No action.
ASTRA
Astra Reasoning
Analyzing
  • Comparing labor to system median
  • Checking labor across shifts
  • Comparing revenue in those shifts
  • Checking ops + schedule template data
Diagnosis

Texas locations are 14% above labor benchmark on opening shifts. 3-person opening crews where the system median is 2. Sales do not justify the extra coverage.

Recommended actions
  • 1Review schedule template for Texas
  • 2Assign labor planning refresher
Astra re-checks in 14 days.
The promise

Five outcomes. One operating layer.

Each one is a P&L line, not a productivity claim.

Infrastructure Built inside Delightree

Astra lives where the work already happens.

Astra isn't a new tool to roll out. It isn't another login. It's the AI operating layer inside the system your franchisees, GMs, and FBCs already use every day.

Astra respects the same roles, locations, and permissions already configured in Delightree. Six years of franchise operating context. This is the moat generic AI tools can't cross.

  • Plain language. One screen a day. Three things, not 83.
  • Built for operators, not analysts.
  • Works whether or not anyone opens a new tab.
TM
3 things need your attention
Scanned 18 locations · 83 updates · 6 meetings
P1
Denver #07 will open 11 days late
COI · Equipment quote · GM training 42%
P2
Mia's portfolio is slipping
Arlington at risk · Manhattan watch
P3
83 notifications became 6 decisions
3 need you today, 3 are FYI
Astra Skills

AI-native operations, built around the outcomes that matter.

Astra Skills are the workflows inside your AI-native franchise OS. Start with the outcome that creates the most leverage, then expand across launches, coaching, standards, inbox, and search.

Launch Radar
Open faster. Open predictably.

Watches every opening plan, predicts when the date will move, drafts the follow-ups your team approves. Every day a location opens late is delayed revenue.

Denver #07Jun 15 → Jun 26
Risk vs median+8% outlier
Astra drafted 3 follow-ups · awaiting approval
See it in action
Health & Diagnostics
Lift low performers before drift is chronic.

Watches every location's health: training, audits, reviews, conversion, refunds. The moment a location moves from Healthy to Watch, it routes a recovery plan to the FBC.

Arlington HeightsAt risk · ↓9
Mia's portfolio2 of 6 slipping
Astra drafted recovery plan · routed to Mia
See it in action
Growth Briefs
Every FBC conversation becomes a plan.

Auto-prepped briefs before every FBC 1:1: what changed, what's overdue, recommended coaching moves with sources, action plan ready for approval. Pre-read sent to the franchisee.

Mia · Apr 22 · 10:00Brief ready
Talking points3 · all sourced
Pre-read sent to Mia 24h before
See it in action
Brand Standards
Catch drift before the audit finds it.

Finds repeating audit failures across locations and routes a system fix to the right place. Treat the system, not the location.

Standard 7.3Failed at 4 locations
Root cause2023 training spec
SOP clarification drafted · awaiting Compliance
See it in action
Daily Radar
Every morning, three decisions.

Not 83 notifications. Three priorities, each with the evidence attached. Astra reads every signal across every location before you open your laptop.

83 updates→ 6 decisions
3 need youat 8 AM
Delivered to email or Slack
See it in action
Ask Astra
Decisions, not dashboards.

Ask anything across your network. Locations, launches, franchisees, audits, reviews. Astra answers with the data, the source, and the next action.

"Suburban rent > $20"4 of 8 flagged
SourcesLease · POS · Benchmarks
Next action suggested
See it in action
The trust unlock

Astra acts. You approve.

Every email, task, and message gets your team's sign-off. Nothing sends, assigns, or escalates without approval.

01 · DRAFT
Astra drafts.
The follow-up email. The corrective task. The recovery plan. The audit clarification.
Landlord follow-up email
GM training reminder
Equipment quote task
02 · DECIDE
You decide.
Edit anything. Skip anything. Astra reasons in your context, not against it.
Approve plan
or edit · or reject
03 · FOLLOW THROUGH
Astra follows through.
Re-checks the action. Reopens the case if it didn't land. Closes the loop only when the outcome does.
Awaiting your approval
Re-checks at 72h
What if Astra gets a draft wrong? It doesn't send, assign, or escalate until your team approves.
Early Access · Limited cohort

Build your first Astra Skills before general availability.

Open to a small group of franchise brands ready to put AI into live operating workflows.

01
8-week deployment
We map your workflow, connect the data, configure your first Astra Skills.
02
First Skills configured with your team
We configure your starting Skills against your real workflows. They live in your workspace and compound over time.
03
Preferred pricing
Lock in Early Access pricing for two years before general availability.
04
Roadmap input
Help decide which Astra Skills get built next. Optional joint launch support.
1 of 2

Apply for Astra Early Access

Limited Early Access. We'll only use this to follow up about Astra.
FAQ

The questions everyone asks.

Astra is built on franchise operating context: launch plans, audits, training, franchisee health, POS, and Delightree's existing workflows. Generic AI tools can summarize a meeting. Astra opens locations faster, lifts low performers, and catches brand drift, because it has access to the operating layer where that work actually happens.
Yes. Astra is the AI layer inside Delightree. Existing Delightree customers can turn Astra on through Early Access. New customers come in together.
Astra is designed to respect Delightree's existing permission model and customer data boundaries. Customer-specific data is not used to train shared models. During Early Access, we define exactly which data sources Astra can access for each approved Skill, and your team controls scope.
It doesn't send. Every email, task, message, or escalation requires your team's approval. Astra drafts. Your team decides.
Both - with different lenses. HQ gets the franchisor view: system-wide priorities, FBC briefs, drift detection across locations, the daily 3-things radar. Each franchisee gets Owner Copilot: focused only on their location, mobile-first, surfacing the 3 things they need to do today instead of 83 notifications. They share the same underlying data - they just see different cuts of it.
Astra is priced per location, with custom Skills priced separately. It's enterprise-grade pricing - meaningful, not enterprise-shock - and most Early Access brands are designed to pay it back inside the first 90 days through a single launch acceleration or recovery cycle. Early Access brands also lock in preferred pricing for two years before general availability. We'll share specifics on the discovery call after your application.
Open faster. Catch risks earlier. Follow through automatically.
ASTRA
Your franchise system, finally following through.
Apply for Early Access